It is one of the most popular shows that has ever been made with millions of people across the world tuning in to watch its steamy s*x scenes and graphic fights.
And now it has emerged that Game of Thrones not only affects other television channels and programmes - it also impacts the porn industry.
Online viewing of p*rn dropped by around 4 per cent - equating to millions of people - while the first episode of the new series aired on Sunday, according to P*rnhub.
Data showed the number of active users in the U.S. started decreasing in the hour before the show started and did not return back to average levels until four hours later.
It also found searches for Game of Thrones-related videos and pictures of characters also rocketed by nearly 370 per cent on the day of the premiere.
Emilia Clarke, who plays blonde princess Daenerys Targaryen and who regularly appears naked in the show, was the top search.
She was followed by Natalie Dormer, as Margaery Tyrell, and Sibel Kekilli, who plays Shae.
Non-character-related queries included Game of Thrones 'sex scene', 'parody' and 'porn'.
It comes after one actor involved in the popular show, which is renowned for its adult content, hit out at hardcore fans by stating the programme is 'only t**s and dragons'.
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